“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
What’s the difference between what makes a product good vs. great?
Good products are easily understood and they function as to be expected. They are created to provide a benefit to someone who finds it valuable in their life. A good product creates habits. A great product is all of this and more! A great product creates solutions for problems in unique ways. Great products are targeted for specific problems and inspire emotions for their users.
What personally attracts you to product design?
I am attracted to a product that is designed to do exactly what I am expecting it to do and it’s a huge bonus if it does more! I find it assuring when I am using a product and it is efficient for what I’m trying to achieve. I find it to be frustrating if a product promises specific benefits and it can’t achieve what it’s intended to do. I find it very helpful when a product is easy to navigate and understand how it’s supposed to be used, it’s more likely for me to dive back in and use it again.
What is a digital product that you can’t live without? What problems does it solve for you?
Well, let’s see here, I have several. I would say that I can’t live without Facebook. As much as I’d hate to admit it, it has become a major tool in my life. With Facebook, I know it was intended to stay in touch with friends and acquaintances from all over, but I actually use it for its other features. For starters, when I am searching to see if a business is open or if they are running any specials, I always check their Facebook pages. I find the information to be more accurate, what I have noticed is that most business owners are not as on top of updating the company website as much as they do their social channels. I also really enjoy using their Marketplace feature, though I’ve never bought anything from there, I find it kind of fun to search products that I’m in the market for to see what the going rate is or what other options are out there!
What is a digital product that you consider innovative, and why?
I would have to say Google Sheets/Docs, I absolutely love this tool. It is one product that I use within my professional and personal life. I find it to be so innovative to be able to work from any device, whether it’s a computer, tablet, or smartphone. I cross my devices so much that it’s super-efficient for me to be able to do this. One example is that I have created my wedding guest spreadsheet in Google Sheets and it has been a smooth ride! I am able to share the guest list with my fianće and my future mother-in-law with no problems. The fact that they can add in their information and work there alongside me is so efficient. If I run into a friend that I forgot to add when I initially created the sheet, I can simply add it right into the Sheet from my cell phone instead of having to record it somewhere else running the risk of missing it once more.